What UX Designers Can Learn From Neuroscience Research
The human brain is a truly amazing work of art. It’s no surprise that scientists haven’t quite figured out how it works — in fact, the many mysteries of the brain have left scientists baffled for decades.
Though some of its inner workings contain findings yet to be explored, the brain’s incredible ecosystem is designed to handle unique and constantly changing levels of feedback. Understanding the nature of this feedback is key to applying neuroscience research methods to your daily UX design and research.
It’s common knowledge that we perceive the world around us and interpret it through 5 senses — vision, hearing, touch, taste, and smell. Of course, when we think of interaction design, we usually think of the cognitive processing involved with vision. So, I’ll be addressing visual processing as the primary topic.
What Is Neuroscience, Anyway?
If I were to ask you to close your eyes and visualize the brain, you’d probably think of a grey mass of muscle weighing a few pounds.
But before we get into the details, I’ll need you to change your idea of what the brain is.
While neuroscience is the study of the physical anatomy of the brain, its primary focus is on the relationships that occur within it. This is…
